Privacy Policy
Last updated: January 15, 2026
1. Introduction
Welcome to Purple. We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our mobile application and services.
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the application.
2. Information We Collect
We collect information that you provide directly to us, including:
- Account information (name, email address, username, password)
- Profile information (profile picture, bio, interests)
- Content you create (posts, messages, comments)
- Communications with us (support requests, feedback)
- Information from connected services (if you link other accounts)
3. How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our services
- Process transactions and send related information
- Send you technical notices, updates, and support messages
- Respond to your comments, questions, and requests
- Personalize and improve your experience
- Monitor and analyze trends, usage, and activities
- Detect, investigate, and prevent fraudulent transactions and abuse
4. Information Sharing
We do not sell, trade, or rent your personal identification information to others. We may share generic aggregated demographic information not linked to any personal identification information with our business partners and advertisers.
We may share your information in the following situations:
- With your consent or at your direction
- With service providers who assist in our operations
- To comply with legal obligations
- To protect our rights, privacy, safety, or property
- In connection with a merger, acquisition, or sale of assets
5. Data Security
We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, and regular security assessments.
6. Your Rights
You have the right to:
- Access and receive a copy of your personal data
- Rectify inaccurate personal data
- Request deletion of your personal data
- Object to or restrict processing of your data
- Data portability
- Withdraw consent at any time
7. Cookies and Tracking
We use cookies and similar tracking technologies to track activity on our application and hold certain information. Cookies are files with small amounts of data which may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent.
8. Children Privacy
Our service is not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected personal data from a child under 13 without verification of parental consent, we take steps to remove that information.
9. Changes to This Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last updated" date. You are advised to review this Privacy Policy periodically for any changes.
10. Contact Us
If you have any questions about this Privacy Policy, please contact us at:
Purple Inc.
Email: privacy@purple.app
Address: 123 Innovation Street, San Francisco, CA 94105